Karell Reader
Luz Del Valle Farm / Santa Cruz County
With an extraordinary 69 years of experience, Karrell has been farming since the moment she could walk. Her lifelong career is rooted in a deep, foundational relationship with the land and a love for working outdoors in nature. Today, she channels that enduring dedication into cultivating high-quality organic apples.
Farming organically for nearly seven decades has taught her resilience in the face of evolving modern challenges. From combating persistent pests like ground squirrels without harsh chemicals to managing costly regulations and tedious paperwork, her commitment to the soil remains unshaken. She constantly navigates a demanding economic landscape where rising costs often outpace product prices and maintaining aging equipment is a daily battle.
Recently, she has met new hurdles head-on, including losing a major wholesale buyer to a bulk market alternative and navigating community safety concerns regarding local environmental pollution. Rather than backing down, she is stubbornly increasing marketing efforts and finding innovative ways to direct-market their crop. For Karrell, farming is a testament to perseverance, adaptability, and an unyielding dedication to providing honest, locally grown food for her community.
